Introduction to Event Planning

• Event Planning as a Profession
• What an Event Planner Does
• Planning Social Events
• Planning Corporate Events
• Planning Industry Events
• Planning Special Events

How to Plan Events

• Steps to Planning an Event
• Getting Organized as an Event Planner
• Establishing an Event Committee
• Finding an Event Venue
• Choosing Event Vendors
• Marketing and Publicity for Events
• What Happens on Event Day
• After the Event

Developing Your Event Planning Skills

• Essential Skills for Event Planners
• Learning From Event Planning Experts
• How to Get Event Planning Experience

Getting a Job as an Event Planner

• Who Hires Event Planners
• Companies That Plan Events for Clients
• Hospitality Industry Employers
• Corporate and Institutional Employers of Event Planners
• How to Find Job Openings for Event Planners
• Creating Your Event Planning Job Hunting Materials and Portfolio

Starting an Event Planning Business

• Setting Up Your Event Planning Business
• Equipment and Supplies Needed for Event Planning
• Event Planning Employees and Contractors
• Setting Your Event Planning Fees
• Getting Paid

Getting Event Planning Clients

• Your Target Markets
• Preparing Your Event Planning Portfolio and Promotional Tools
• Marketing Techniques for Event Planners
• Getting Referrals for Your Event Planning Business
• Getting Free Publicity for Your Event Planning Business
• Marketing Event Planning Services to Corporate Clients
• Event Planning Client Contracts